DESCRIPTION
Digital commerce is the buying and selling of goods and services using the Internet, mobile networks, and commerce infrastructure.
It includes the marketing activities that support these transactions, including people, processes, and technologies to execute the offering of development content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey.
From the first cash register invented 137 years ago to mobile payment apps in today’s world, technology and digital advances have revolutionized the way we pay. Commerce opportunities are continuing to evolve beyond payments toward connecting with your consumer, better understanding your target market and exploring new outlets. Stemming from Money 20/20 in October, the below trends take a deep dive into emerging connected consumer concepts and the impact these digital shifts are having on all parts of the path to purchase.
Course & Outcome:
To achieve the aim, this Digital literacy/IT literacy program will equip the student to effectively use the digital media for marketing the products of his labour. The proposed draft course will enable participants to get familiar with the concept of Digital Marketing. Students will also be taught to use e-commerce sites as an effective tool for business over conventional marketing strategies for showcasing their products and selling
Course Outline
Topic 1: Introduction to ICT
- Introduction to computers
- Basics of Word Processing
- Basics of Excel
Topic 2: Introduction to the Internet
- Basics of Internet
- How to use email
- How to use search engines
Topic 3: What is Digital Marketing
- Understanding Digital Marketing Process
- Visitors Engagement
- Increasing visibility
Topic 4: Introduction to e-commerce sites
- Types of e-commerce sites
- Introduction to various e-commerce sites
- How to use e-commerce sites
- Popular e-commerce sites like Flipkart, Amazon, eBay, Myntra, Jabong, Snapdealetc
- Impact of e-commerce
Topic 5: Using e-commerce sites
- Registration on e-commerce sites
- Registration products on e-commerce sites
- Placing advertisement on e-commerce sites
- Creating a product catalogue on e-commerce sites
- Marketing products on e-commerce sites
- Integrating Social media for marketing campaigns
- Modes of Payments
Topic 6: Sales and Feedback Analysis
- A basic introduction to Google Analytics
- Using Google Analytics
- Usage of Mobile for e-commerce