DESCRIPTION
The HND and B.Sc. in Marketing are designed to equip you with a wide range of marketing career options. It will enable you to develop the skills to enter junior /trainee roles in private and public organizations, where there are job opportunities in both in-house departments and specialist marketing, market research, selling and promotion agencies.
SKILLS
You will develop skills and knowledge in a wide range of marketing and marketing-related areas such as:
- Marketing concepts and principles
- Promotion
- Marketing communications, including digital marketing communications
- Marketing research
- Marketing relationships
- Customer profiling
- Selling/sales
- Brand Management
- Managing marketing resources
You will also develop your research, analysis and planning skills. You will have opportunities to develop the Core Skills of Communication, Information Technology, Numeracy, Problem Solving and Working with Others.
Employability
The Marketing program will equip you with the skills you will need for employment in marketing (or marketing-related) roles. This training will equally give you the option to progress to Higher Education; options include degrees in marketing, communications and media. Possible job roles include Marketing, Sales Administration, Market Research, Public Relations (PR), Selling, Direct Marketing, Advertising, Customer Service and Events Management.